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Thursday, March 23, 2006

Organized And Loving It

Organized And Loving It – Working At Home In Style
By Diana Ennen

Over the years, I’ve tried it all, different ways to get organized, with much trial and error. Some worked, some didn’t. I tried some of those fancy looking matching desk sets. They looked beautiful and for some, I’m sure they are perfect.

But for me, they took up too much valuable space. Space I needed to proof my work, keep my reference books, or keep those essentials that I use on a regular basis. For me, when I work I want everything within an arms reach. I want to have immediate access to the tools I need to complete my assignments.

I have a corner desk, and on it I have my computer, printer, fax, phone, etc. Beside my desk I have a two-drawer filing cabinet. This was possibly the greatest thing I’ve ever done to organize my business. In it I have my files and supplies that I use on a regular basis, such as, client stationery, client files, a file for my receipts, all personal correspondence, paper, folders, etc.

Whenever these files get bulky with client documents, I simply empty them into the main filing cabinet. For example, my main clients, whom I’ve been working with for 20 years, their files in the main cabinet are quite large. It’s nice to have the smaller file close by with just their recent correspondence. Plus, when I need a folder, an order slip for my books, a copy of my stationery, it’s all right there. AAAHHH, now that’s convenience.

Now for the receipts’ file. I keep it monthly. At the beginning of the month, I simply replace the file with the new month’s file. That way, at tax time, I don’t have to go through a whole year’s receipts and divide it up. It’s already separated.

Here are some other organizational tips you might find beneficial:

Mail—We have a round basket by a small table by the front door. All incoming mail goes in there first. Then when I have the opportunity to sort through it, I get it and put it in its appropriate place. Always pitch anything you aren’t keeping. All business-related mail is sorted and put away immediately. Anything that might need work done on it is logged into my Daytimer and then put in the To Do Bin.

Desk—Your desk should have on it only those items that you use on a regular basis. Look around. What haven’t you used in the last month or two? Start dumping. Find another spot for it. But find the RIGHT spot for it.

No Piling of Anything Allowed. This is one of those habits that can be so easy to get into. Definitely one that I catch myself doing a lot! But I stop myself now because I know it will just be brushed off to the side and forgotten. Too often I miss something important and regret the piling blunder again.

You will be amazed how much more organized you will feel if you just don’t do this one thing. And time yourself. You think you are too busy, but it takes seconds and how long does it take to look for that missing document.

Daytimer—Now this isn’t only for Time Management. Your Daytimer can have a space for all your business cards, appointment cards, etc. How great it is to have all these cards right in the same place. On the date of your appointment, you simply grab the card and off you go. Also, recently I’ve started using the Outlook Express to log in appointments as well. It has a calendar and I can look to it to get a feel for the day and the week to follow.

Three-ring Binders – I saved my best for last. I do a lot of research in doing publicity for clients and also have a lot of e-mails that I need to print and save. I use paper that already has the wholes punched for insertion into a 3 ring binder.

I will print out important research, client e-mails I need to save, work that I’ve done so I can review it later, etc., on this paper and then put it into the proper binders. I have a binder for all clients, research, PR, myself, and miscellaneous. You would be amazed how clearer things are in a binder than tossed in a file cabinet. For my business it works tremendously.

Start the beginning of the day and the end of the day with a clean-up. What a tremendous feeling that is. When you are done with a project, away it goes. When you start the next project, out comes all the material you need.

There’s nothing like the feeling of sitting down in the morning to a nice clean organized desk and office. Once you feel this a couple of days, you want to experience this every day so you’ll take the appropriate steps to make it happen.

About the Author: Diana Ennen, Author; Virtual Assistant the Series, Become a Highly Successful, Sought After VA, and Words From Home, Start, Run and Operate a Successful Word Processing Business available at http://www.virtualwordpublishing.com. She also does publicity and book marketing and has published the science fiction thriller, Sledgehammer by Paulo J. Reyes, M.D.

Source: www.isnare.com


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Wednesday, March 15, 2006

Sooo Close To More Business

You're Soooo Close To More Business - It's Scary!
By Scott Rauber

Many small business owners are longing for more prospects right now. They are contemplating giving up because they don’t have potential for more income or they’re pondering the plunge of launching their business for the first time. Either way – you are soooooooo close to more business – it’s scary.

Finding prospects for your product and or service is not as hard as most people make it out to be. In most cases you don’t need to unload your income on advertising avenues that are nothing more than bottomless pits. You can usually find them right under your nose and more likely than not you can uncover them without the use of money. All you need is time and hard work.

Here are a few suggestions to help you find some prospects right now:

Quit Cold Calling

Whether you cold call on the phone or face-to-face why not try contacting people that already know, like and trust you. The people that know, like and trust you will; read your emails, take your phone calls, read the mail you send them, return your calls, etc. Most of us overlook contacting friends and family from the past, the far past. Look here first.

Be pinpoint specific and ask for referrals now

If you’ve ever asked for a referral, you’ve probably got the response, “Not right off the top of my head.” as an answer to your request. Last year I asked a client for a referral like this; “Who’s your courier company?” I got the answer, and B-A-M a new client. Be specific when you ask for a referral. Ask for; a neighbor’s name, best friend, who works across the hall, etc. Pick up the phone, call a customer and be specific when you ask for a referral. It works.

Introduce yourself locally

Old-school marketing at it’s best. Now don’t confuse this with cold calling. Take a handful of business cards and introduce yourself to local businesses, just let them know what your business is – nothing else. It’s no different than meeting someone at your child’s soccer game. You simply exchange cards. It’s strange, but when you go “introducing” and not “selling”, people defenses are dropped and you just might find a prospect or two.

If you have a small business, distributorship or are a sales associate, try these 3 tips right now and see if you don’t find a few more prospects.

Much Success,

Scott Rauber, Author and Speaker
How To Find More Prospects Using Little or NO Money ebook www.getmorebiznow.com


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Saturday, March 04, 2006

What Not To Do . . .

What Not To Do and How Not To Do IT
By Paul Lemberg

How can you get more done?

Can you really do more than you already do? Is there still room left on your plate for even one more thing? The truth is I don't know anyone (successful) who has too little to do. Not one of my many clients--nor any of my friends, acquaintances, or people I meet on planes--none of them has ever said they have too little to do.

Doing more to get more done is simply not an option.

The answer to doing more is doing less.

Less?

Do less?

Are you kidding? How's that going to help? "I don't get enough done as it is," you say, "and there's always more to do at the end of a day!"

Ask this transformational question: Is each activity you currently do providing the greatest possible payback? Or like many people, are you spending much of your precious time doing things which produce a relatively lower return? The key word is relatively.

To do more, you've got to figure out what not to do.

For most people, 100% of our time is filled with 1) routine day-to-day matters, 2) things we told other people we would do and 3) responding to (sometimes trivial) interruptions. To try to make something important happen, we end up shoving that thing into our schedule.

How well does that work? How well does a five pound bag hold ten pounds of stuff? You get the idea--not very well at all. And, of course, all the important stuff ends up spilling out onto the floor.

For some people, the bag is so full--there are so many to-dos on your to-do list, your reach the uncomfortable state of overwhelm. Your creativity gets totally locked out and your mind can't even consider other, perhaps more important things.

You've got to figure out what not to do.

I've done casual research on this subject asking audiences of executives what things they do that they know they shouldn't. This list of guilty pleasures includes answering emails as they come in throughout the day, handling the company finances, interviewing all candidates for all jobs, purchasing, filing, writing marketing copy and advertisements, signing all the checks, exercising final say on small product changes, and so on.

That's not to say these things aren't important--some are, even vitally so. The question is--are these the most important things for YOU to be doing, especially at this point in your organization's development?

Often when I ask these questions, people respond by saying there is no one else who can do THAT as well as they can.

This thinking is typical of what Adam Smith called "absolute advantage." Smith advocated doing all the things which you do better than anyone else. It is obvious, commonsense thinking. The trap for someone who is by nature highly and broadly capable is that you can end up doing everything, reluctant to let go of anything.

To the rescue is 19TH century economist David Ricardo's Law of the Comparative Advantage of Nations. In a bold, counterintuitive bit of reasoning, Ricardo said to maximize wealth, each country should devote its energy to producing goods they sacrificed the least to create. In other words, Comparative Advantage says to produce the goods which create the highest value per unit of work. Everything else, regardless of how much better you do it than anyone else, should be done by others.

Assume your company makes a sophisticated high value product and you can sell as many as you can make. The product uses several cheap components, which by the way, you can also make better and cheaper than anyone else. Ricardo says that given limited resources (your time, for instance) it is a mistake to manufacture any of the components; each unit of time spent making the cheaper components instead of making the high-valued product costs you money --opportunity cost. To make the most profit, spend ALL your time making the high-value product, and purchase the components.

Ricardo's law boils down to this: do the thing which brings the GREATEST RETURN--and nothing else. That which brings you the greatest value, and only that, is your comparative advantage.

Keep a list of all the separate things you do during the course of a day/week/month. You may think you know, but each time I ask an executive to try this exercise, they are surprised by the outcome.

Make a notation of what you are doing every 15 minutes. Keep this record for as long as you can--at least two or three days; a week or even two will reveal even more. (You must write this down. The process won't work if you try to keep it in your head.)

What have you been doing? Have you been squandering your comparative advantage?

Is each action on your list HIGHLY PRODUCTIVE? Is each thing on your list MAKING YOU MONEY, or CHANGING THE WORLD (at least a little bit?)

No? Most people spend at least some of their time doing low-contribution activities. For most people, even if they consider what are doing important, there are usually even more important things they should do instead.

Once you've understood how you actually spend your time, you have three possible courses of action:

You can dump things--there are always some things which are of such little value that no one should be doing them.

You can delegate important things to capable people in your organization or outsource them to firms which specialize in those things.

Lastly, YOU can do the things which make the largest difference.

Apply Ricardo's principle of comparative advantage. Figure out what specific actions contribute the most and do only those, offloading or dumping the rest. Do the same analysis for each department and each member of your company and create extraordinary results.

To do more -- to get more done in terms of value -- you have to do less.

(c) Copyright Paul Lemberg. All rights reserved

Paul Lemberg is the president of Quantum Growth Coaching, the world's only fully systemized business coaching program guaranteed to help entrepreneurs rapidly create More Profits and More Life™. To get your copy of our free special report with detailed steps on how to grow your business at least 40% faster, even when you aren’t sure what to do next, go to Paul's business coaching website.

Click here if you are interested in Quantum's Business Coaching Franchise opportunities.

Article Source: http://EzineArticles.com/?expert=Paul_Lemberg

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Friday, March 03, 2006

Small Business Marketing Success

Fail Your Way To Small Business Marketing Success!
Kevin P. Dervin

Are you willing to fail your way to great marketing Success?

Success is a learning process. It's an ongoing process - a continual quest.

Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a whole lot. But if you're willing to pay attention to what works and what doesn't, you can learn from your mistakes. You can fail your way to success!

I hear it all the time from clients as well as other small business owners. "When I put this marketing piece out, it really has to be good. I really need to get it right."

Really? Why is that? I mean if you weren't very good at marketing to begin with, then why does your next piece have to be so good?

What is wrong with making it as good as you think you can and putting it out there? Even if it's not a rousing success you should be able to learn from the experience.

Fear of Failure is such a powerful obstacle to achieving great marketing success. Too often it's what keeps us from realizing that it is absolutely possible for our own small business.

We are taught in school that failure is bad. For a lot of us growing up, that meant anything less that an 80% (certainly less than a 70%) was failure. I know it kept me motivated most of the time.

Then when we get into business, we tend to think some of these same rules apply. And when we fail (or at least we think we fail) with our ideas and our marketing, it's devastating. Failure is bad. We fear it. We don't ever have to want to go through it again.

Fear of Failure can be paralyzing. You might assume that the best way to not fail is to not take a chance in the first place. Ah, but then doing nothing is a sure path to failure. What are you to do?

Be Willing To Fail Your Way To Marketing Success

Failure really isn't bad at all - well at least not if you are willing to learn from it. What if you simply thought of all of your marketing as testing? No, I'm not talking about like those tests back in school where you had to score 80% or higher to succeed.

Let me illustrate with an example. Say you send out 100 direct sales letters and only get two responses. A 2% response rate on a direct sales letter is not necessarily failure. In fact, it may be great success. The value of one or two new clients usually far outweighs the time and costs of producing and mailing the letter - especially if you consider the lifetime value of the client.

But only getting two responses out of 100 sure does feel like failure to many small business owners. Now do you realize that a simple change in your headline or your offer could increase response by over 500%? That's the power of testing. You put it out there and pay attention to what happens. Then you look for the opportunities to increase your results.

I'm not suggesting that you just start throwing your stuff out there to see what takes. Your marketing should be planned and part of an overall coordinated effort. If you follow any of KPD Marketing's work, you know how important I believe analysis and preparation are to success.

No, what I'm suggesting by failing your way to success is a willingness to put your marketing out there and test to see what happens. As long as you're willing to pay attention to (and accept) what works and what doesn't, you can learn what you are doing right and wrong. Then simply refine it and test it again.

Test and Test and Test Some More!

Does anybody think the Wright brothers got it right the first time? Of course they didn't. In fact, we know they tested and failed for years. Even their first real flight would be considered a colossal failure by today's standards. But the Wright brothers kept on testing to continue improving upon what they achieved each time.

The same is true for some of the most successful marketing businesses today. Don't think for a second that their first ideas and first marketing strategies worked flawlessly. They had failures. Some had several failures. Some had major failures.

The Secret to Failing Your Way To Success...

If you fail, you learn. When you learn, you can refine. When you refine, you can test again and eventually you will succeed.

Now, in order to learn from your failures, you must monitor and track your results. You might think you know what's working and what's not, but if you're not tracking anything then I'd be willing to challenge your notions.

Testing and tracking is really not as hard as you might think. It is important to take time to reflect on your failed experiences. What went right and wrong and where could you do things differently to garner different results next time?

Clarify your most wanted response. When you are putting together any marketing piece, or marketing tool, or marketing campaign; determine and be clear about your objective. What do you most want to happen? What is your most desired response?

So often business owners put something together, but they can't clearly articulate what they thought should happen as a result. There is no way to measure or monitor if it worked if you were not sure what was supposed to happen in the first place.

It is not the failure that defines us, but how we respond to failure. We all fail sometimes. Get over it. Don't be afraid of it. Pick yourself up and learn from the experience so you can move forward again.

You just need to be willing to Fail your way to great marketing Success!

(c) - Kevin P. Dervin, KPD Marketing

About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. He has created www.proven-small-business-marketing-solutions.com to be an online resource for small business owners to share what he has learned and continues to learn. Visit his site for more great marketing information you can put to use in growing your business today.

You can also find Kevin's Kansas City based KPD Marketing practice at www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow. Everyone who subscribes will get a copy of his free report "Five Fundamentals To Help You Boost Your Service Business And Increase Your Satisfaction!"

Article Source: http://EzineArticles.com


The Motivated Mind
Discover the Secrets to Getting and Staying Motivated
to Change Your Life and Achieve Your Dreams.

The Motivated Mind is a new, step-by-step guide
that will teach you how to get everything you want in life.
The secrets can now be yours.
The Motivated Mind


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Great Attitudes Create Great Results!
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For success tools at your fingertips,
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Wednesday, March 01, 2006

Becoming a Household Name

The 10 Building Blocks to a Becoming a Household Name
By Kim Nishida

Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.

1. Identify your values: This is the most critical step and the one most often overlooked in business. Do some soul searching and get a crystal clear idea of what matters most to you as an individual and then as a company. Your values form the base of your company and should influence every decision, from what kind of toilet paper you buy to the business partners you seek.

2. Identify your mission: Once your values are identified, it’s time to write a mission statement. Ask, why does my company exist? What do we aim to do? Write it in simple language that a 12-year old can understand. Do a search on the internet for mission statements and use the most compelling ones as a template. This is the statement that should get you out of bed each morning and inspire you morning, noon, and night.

3. Identify your ideal client: Again, a critical step. Look at your mission and why your company exists at all and ask, “Whom do I serve?” The hard part is getting as specific as possible to the point of potentially turning off a lot of other people. Don’t worry. The biggest mistake you can make is trying to please everyone. This dilutes your service/product so much that you really don’t strike a nerve with anyone. No one will have a compelling enough reason to buy from you. By turning some people off, you attract others who will bond with you for life. And a final benefit to knowing the specifics of your ideal client is you then have a much better idea of where to look for them.

4. Create an emotional connection: Every potential customer wants to know one thing, “What’s in it for me?” In order to compel someone to pull out their money and buy, you need to connect them to you in an emotional way. How are you going to make their life better? What pain is your product or service going to eliminate? Watch some television and notice how the best commercials create an emotional atmosphere. Which commercials get your attention, which ones stick with you, and how do they get their message across?

5. Identify the benefits vs. the features: Know your product/services inside and out. But instead of just listing the features, describe them in terms of how the client will benefit. Remember, it’s all about creating that emotional connection with your ideal client and telling them how you can make their life better.

6. Create an experience: Why should consumers buy from you as opposed to any one of your competitors? What makes you unique? Successful companies are now in the business of creating experiences that enrich lives. Starbucks does not just sell coffee. From the music they play (and sell) to the comfortable furniture and inviting décor they offer, they create an atmosphere that people will pay for above and beyond a beverage in a cup.

7. Commit to a message: How do your values and mission tie into your image? Carefully look at what matters most to you and broadcast that to your ideal client. Once you are clear on your message, stand behind it and don’t waffle.

8. Enforce consistency: This also relates to your values and mission. Once you are clear about why you are in business, maintain your integrity, from the level of service you provide and your logo and printed materials to the way you follow-up with customers and the stamps you buy. Be conscious of every detail and match it to your values, your mission, and your message.

9. Have the courage to reinvent yourself: Even (or especially) if you have been in business for a long time, take the time to ask, who do we REALLY want to be? You might have created your business without being clear about your mission, or your mission might have changed. Or because the climate and the market constantly evolve, you might have hit the target five years ago, but have lost your edge since then. Be brave enough to ask if your current image is right. If not, this is the time to reconnect with your current mission.

10. Lastly, beware of following trends: If you want longevity, don’t fall prey to the seduction of the latest trend. Besides, if something is trendy, it’s probably already too late to jump on that bandwagon. Keep looking inward at what you stand for and forward at how your company will change lives. Build trust by showing you aren’t fickle or easily swayed by the flavor of the month.

Not enough clients for your small business? Kim Nishida, author of the innovative program Conception to Completion helps you realize your full potential. Pick-up your free Success Kit while supplies last at http://www.readytoevolve.com

Article Source: http://EzineArticles.com/?expert=Kim_Nishida

Audio Motivation

Listen to exclusive interviews with the greatest names in personal development. Walk, jog or exercise to Audios with Success Teachers. They are great to download onto your MP3 players so you can take your motivation with you.

Tap into the same power that today's movers and shakers use, and keep yourself at the top of your Game with dynamic, exciting audio motivation messages. Find out more today at AudioMotivation.com.

Read testimonials from people already using them. I joined so I can listen to them too. It is an extraordinary value and a great investment in your future. Do you want the edge? Get motivated with AudioMotivation.com.



Are you missing out? Want shortcuts to your goals?
Great Attitudes Create Great Results!
Al Smith is also the Editor and Publisher of
FREE Motivational and Goal Achievement Ezines.
Blast through Procrastination, Inaction, and Distraction
with Consistent Focused Action!

For success tools at your fingertips,
Subscribe Now to The Realgoalgetter Chronicle
at http://www.realgoalgetter.com/ezines/.
From The Realgoalgetter Group of Companies;
dedicated to helping you live a long, passionate, joyful life.
--------------------