Gurus. How Do You Know Who's The Real Deal?

Great article I read today in a newsletter I receive regularly. I wanted to share it with you, so here's a teaser and the link to the rest of it below.

"Who Are YOU Learning From?" (Or... "What Really Makes Me MAD!") by Alexandria Brown

You know what really makes me MAD?

When I see someone acting like a bigshot with no substance behind them, asking you to pay them handsomely to teach you something that they themselves have NEVER done.

Let me explain... I recently received an email announcing a very expensive workshop that claims to teach you how to develop information products and programs and sell them online to create wealth. (That part is fine.)

Here's the part that gets my goat...I happen to know that the person teaching this workshop has absolutely NO experience creating and selling information products SUCCESSFULLY! It just makes me ill.

There are many of these self proclaimed "gurus" out there. True, some have indeed created information products. (That's not hard to do.)

And they may be selling them online. (That's not hard to do either.)

But how much do they sell? How well do they REALLY do? How much money are they making?

And are they working their tail off, or have they really created a great lifestyle for themselves?

Now, I know it's hard to tell sometimes who to trust and follow. Some of these 'gurus' talk a great talk using excellent copywriting, stories, and persuasion tactics.

How do you know who is the REAL deal, and who's "full of it"?

Asking a few questions will help you.

Here are five questions you should ask before investing heavily in anyone's products, programs, coaching, or workshops. Read the full article here.

Resolve To Keep Your Company Lean . . . And Profitable

I received a newsletter today from HBB Confidential. I receive quite a few informative newsletters that keep me on the cutting edge, and those that don't keep me interested I unsubscribe quickly.

This one always has me wanting more and I want to share an article today that I enjoyed thoroughly. Laurie Hayes wrote this article about how she is making changes in her day to day business operations to become more effective and more efficient.

Since this is a new year you might think that this is only applicable when making great sweeping changes, but this information can be effective anytime at all. In fact whenever you are reading this is the best time of all, meaning NOW! There is no time like the present.

Here is a little teaser here and the link to the full article below.

TIME TO TRIM THE FAT FROM YOUR HOME-BASED BUSINESS?

I don't know what came over me this holiday season, but for whatever reason, I had this overwhelming urge to start cutting the fat from my business.

It was starting to look like an over-stuffed turkey and although you might think, 'Is that really such a bad thing?' -- it is if the stuffing has little flavor or nutritional value.

There was too much going on both in my business and in my head.

I decided to make some lifestyle and business-style decisions before January 1st. This was too important to wait.

I made a list of all the things I should be doing consistently but wasn't, even though I knew they produced terrific results.

I made a list of the things I shouldn't be doing, but was.

Although I have a mastermind group and a good support system, I set out to find a new mentor and coach who has already achieved the level of success I'm aiming for.

And, I made a list of the relationships that do not contribute to my life or business in a meaningful way.

Then this is what I did ...

Full article here.