Basic Internet Marketing Strategy

6 Basics of Internet Marketing

Internet marketing means different things to different people. You should first of all learn about the various ways you could market on the Internet. Basic Internet marketing includes owning a website, creating blogs, ezines, email marketing, using proper keyword phrase, etc. to sell your products online.

1. Have your own website -
Having your own website is the basic step in Internet marketing. Creating your own website is not hard these days. There are a number of different software packages available online that you could purchase to create your website. You could hire a professional to design your site if you could afford to pay a price. But it is necessary for you to learn HTML at some point so that you could make changes on your site whenever there is a need.

2. Create a blog -
Blogs are one of the most recent and most popular means of Internet marketing today. You could write about your product or services on your blog. You could make use of streaming videos or audios to demonstrate your product online. Blogs are free. You get to advertise about your product without paying a penny and you could also give a back link to your website, which is allowed by most of the blog websites.

3. Advertise -
There are two types of Internet advertising – free and paid advertising. You could make use of both depending upon your budget. Paid advertising mostly includes pay per click advertising, classified ads in ezines, banner ads, purchasing hits to your website, etc. free advertising includes forums, blogs, classified ads, link exchanges, article directories, etc. where you inform your target customers about your products or service and lead them to your site through a link to your webpage.

4. Ezines -
You publish your own email newsletter through an ezine, which is called electronic mail or email magazine. Ezines are filled with a lot of product information. This is one of the favorite venues used by Internet marketers for their online business. You could build up a mailing list of opt in subscribers to whom you send out your product promotions and sales and latest information about your products or service. Adding your website address in your newsletter gets you more traffic.

5. Email marketing -
Email marketing is yet another way to get across to thousands of people about your online business for a reasonable price. You could advertise a landing page that offers valuable information or freebies in exchange for visitor’s name and email address. Placing a sign up form on every web page you create is also helpful in building your mailing list.

6. Keyword research -
Do your keyword research before you publish your website online. Most popular keywords would fetch you more traffic to your site.

A website carefully designed with good colors, chosen keywords, valuable content and good advertising could generate high traffic. High traffic could lead to more sales and profits, but that will be covered in another article.

Full Time Online Income - What's The Chances?

Is it Possible to Earn a Fulltime Income Online?

Most of us have seen numerous adverts promoting programs that will earn us yachts and mansions for only a few dollars investment. Too good to be true? Unfortunately yes.

Most of the time you will waste time and money with these programs. So is there a way to make a full time income from only working online a few hours per day?

The short answer is yes but you need to put in a lot more time than a few hours per day to start with. Over the past 6 months I have worked up to 12 hours per day building an income to replace the one I lost when I left my previous job.

It takes dedication and focus and slowly but surely your income will grow to the point that you can cut back your hours and get some quality time with your family.

The first thing you need to do is to sit down and have a long hard think about what you want from life. I would bet that most of you will at first think about the fast cars and mansions and the celebrity lifestyles that are depicted in many aspirational adverts.

However think harder, these are things you would like to have, not what you want from life.

If after you’ve thought deeply you decide that you want to see your family grow up, you want to be able to make it to your children’s school concert and not have to work late on that important project.

If you decide that you want to be able to take your wife for a romantic lunch before you collect the kids from school then you have the correct frame of mind to start making an income for yourself.

If you don’t have a family and you decide you want to be self reliant and not a wage slave then you are on the way. Be realistic and you won’t be disappointed.

Now you know what you want and you know it’s realistic it’s time to get yourself a strategy. I like to think of my income building strategy in terms of building a house, before you put up the walls and roof, the part of the house you can see and admire you need to put in the foundations.

The foundation of your income has to be a steady source of reliable income that you can build on. For this I built a number of content websites and monetized them by adding Adverts and Amazon feeds. I write articles and submit them to directories.

I do everything I can to get the sites into the search engines and get traffic to them. Once the visitors started coming and I was getting a steady income then it’s time to branch out and work on the 4 walls of our strategy.

The second part of the strategy involves taking some profit from the site building and investing it in well researched programs that have a long history of paying out.

You need to do your research and due diligence here and spread the risk among a number of programs if you have any doubts about a program walk away. Now you have your foundation and 4 walls in place it’s time to top it all off with the roof.

The Roof like in your house is the top level of our strategy, this is where you take everything you have learned building your foundations and walls and apply it to your own programs, by now you will know what works, you will have developed a network of contacts through programs and forums and you are ready to develop your own programs.

The great thing about this strategy is that if you have no spare cash you can start out with very little, in fact it is possible to start out with $0.00 and turn this into a full-time income by clever use of resources.

If you don’t believe that this is possible then have a look at the blog detailed in the resource box at the end of this article and watch start with $0.00 and prove there is such a thing as a free lunch.

Remember be focused and realistic and a full time income is within your grasp.

By Mark J Thompson

Mark Thompson ran an IT consultancy in London for many years . He now live in Spain and runs an number of websites including Income Booster. He is also conducting an experiment where he turns $0.00 into a Free Lunch. Will it be in a fast food resturant or a 5 star hotel?? Follow the experiment in his Blog 'Marks Free Lunch'.

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Create Interest For Your Product With A Great Sales Letter

Top Ten Ways to Write a Sales Letter for Each Product or Service

Perhaps you have a book out, or a wonderful service that helps people make their lives better. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down.

To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit- driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. One year later, and today, over $4000 a month. You can boost your sales too.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product's benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit—usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 80 writing seminars a year, and 52 published clients since 1999."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins c. 2006 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach Bk The Fast and Cheap Way to Explode Targeted Web Traffic free 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at http://www.bookcoaching.com

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