Create Interest For Your Product With A Great Sales Letter

Top Ten Ways to Write a Sales Letter for Each Product or Service

Perhaps you have a book out, or a wonderful service that helps people make their lives better. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down.

To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit- driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. One year later, and today, over $4000 a month. You can boost your sales too.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product's benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit—usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 80 writing seminars a year, and 52 published clients since 1999."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins c. 2006 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach Bk The Fast and Cheap Way to Explode Targeted Web Traffic free 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at http://www.bookcoaching.com

Article Source: http://EzineArticles.com/?expert=Judy_Cullins

What Would You Do For $20.00?

Powerful Lessons From A $20 Bill
by Catherine Franz

Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned there were no strings attached. You would have thought that everyone would be raising their hand wanting the $20 bill.

That isn't what happened. Less than half the people raised their hand.

I gave the $20 bill away and stood in silence. It wasn't a long silence but silence when everyone expects to be hearing you talk is long whether its 10 seconds of several minutes. I was waiting until I saw a few audience members began fidgeting.

Then one women spoke up. 'Darn, I could have used that $20 for gas today.' You guessed it, she was one of the hesitant ones.

My topic was on marketing. The exercise demonstrated that even when we market from the truth with no strings attached and even though we totally think of the customer first, many people perceive, assume, that there is going to be a catch to the offer.

This is a powerful lesson when you are expressing your offer, whether its written or verbal, the majority of the people reading or hearing it are going to be thinking with an 'it's too good to be true' mentality.

This means that whenever you are preparing any type of marketing material you need to see your offer from this perspective.

The following day I again spoke to another group. This time the audience was all women. I opened again with another $20. Only this time when I mentioned that there were no strings attached, I said it more powerfully - meaning more vocal variety - repeated it as if it was written in bold print and stated there were absolutely no strings attached. The word 'absolutely' was set off with a mild hand slap.

Every hand raised.

The lessons learned?­

Whenever you make an offer you absolutely have to make sure you tell whomever you want to buy into whatever your offer is conveying what's involved on their part. I'm talking about what will they loose out on if they pass on this opportunity. It could be a tank of gas or even lunch with a friend. It doesn't always need to be something big and bold.

Another lesson learned was that in the first audience, the majority of the people raising their hands were women. This demonstrated that women are more likely to jump on an offer than a man. This also says to me that women are more willing to take a gamble than a man. Hmmm, that's fuel for thought the next time you make an offer, isn't it?

What else does this exercise tell you? How would you present your offers differently? Here's your assignment. Think on this for a few moments and look at one of your offers and then ask the questions that keep your audience's hands down and make sure you are addressing each one of them.

(c) Copyright 2005, Catherine Franz. All rights reserved.

About the Author:
Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development. More at:
www.MarketingStrategiesToGo.com and
www.AbundanceCenter.com. Including articles and ezines.

Service Sales - Are You Closing Your Prospects Regularly?

To Close the Sale...Walk the Walk....Prove You Can Do It

Marketing and selling services is one tough task.

If your job is to market services to sophisticated buyers like professionals, doctors, lawyers, architects, designers, financial planners, accountants, tax experts, and those types, then you must get their attention by being able to declare that your services will actually produce a measurable, valuable, tangible, relevant result. Otherwise you are fooling yourself and barking at the moon.

You have to reach, inform and motivate this prospective buyer with a clear statement that is not ambiguous. It must clearly show that you have a service that will deliver XY and Q important benefits to the prospective client.

For instance, if you were a financial planner, you must be able to say something like: “this service will positively impact your financial life in the following way…” Then you provide your list of specific ‘ways’ of accomplishing this result.

When the rubber hits the road, every service marketer must provide an answer to some kind of problem, issue, challenge or predicament that a client is facing and is worrying about. Most people are plagued by either an intense “hurt” or “pain” they need cured; or a “problem” solved.

Your service not only has to address these issues, you need to boldly declare that you can provide that healing, ease that pain, or solve that problem (and then prove it).

When you hear the prospect say something like: “…you know, I’ve got a problem…”, or perhaps she says: “…here’s my problem….” You should know now that you have crossed the bridge of partial acceptance, and you are almost there. It’s time to think about closing the sale. Here is how you might do this:

1. Be Detailed, Specific - Tell exactly the kind of results your clients can expect to receive if they utilize your services. To persuade them, outline plenty of believable, relevant, understandable advantages.

2. No Vagueness: Be Crystal Clear - Generate attention and interest with every word of your message. Watch out for clichés and generalities. "We help our clients increase productivity" just doesn’t cut it, compared to, "Our program guarantees our clients or families or customers will meet their key financial goals and targets every time." (Note the italics on the word: every).

3. Cite Proof with Bone Fide Studies - Prove that your expertise works. Use third party (endorsement) studies. Your credibility multiplies if your approach is the same as that cited in the studies, (conducted by others, not you).

4. Quote Relevant, Defensible Statistics - Strengthen your position by giving specific numbers (don’t forget to disguise any client names). Measure actual client results and report on those. How much more did they earn or save using your firm’s services? These build your credibility and add to your reputation.

5. People Love Stories - well-crafted case studies that explain the original client situation, what you did for them and the results you produced, are very persuasive. People enjoy ‘visualizing’ stories.

6. Honest Testimonials - You'll increase credibility and establish trust by using the actual words of a happy client. Make sure the client tells about the specific results s/he received.

7. Be Confident, but don’t overdo it - Confidence comes when you have produced real results and you know you can produce them again. Don't undersell yourself; let your prospective clients know they can expect the same results if they work with you.

Always under promise, then over-deliver. There is a thin line between bragging and being confident. Don’t come across as a braggart, but make sure the client understands that you really can pull the freight.

The most important marketing activity you can implement is proving conclusively that you can produce the outcomes your clients/customers desire.

©Copyright, Roy W. MacNaughton, 2006

Roy MacNaughton is a niche marketing coach and business writer. He’s a seasoned marketer, with more than 30 years of international marketing experience, including nine years online. His new e-book, (Marketing Yours), teaches solo practitioners, entrepreneurs and professionals how to market their most important product.

Learn more at his blog: http://www.UmarketingU.com

Article Source: http://EzineArticles.com/?expert=Roy_MacNaughton

Make and Break Your Sales Quotas - Maximize Your Momentum!

The "Secret" Sales Fortune Cookie You've Been Waiting For!

I lovvvvve going to a psychic. Getting my tarot cards read. Cracking open fortune cookies..and all that jazz. It is fun, sometimes enlightening and usually thought provoking.

Are you sitting down? I am going to reveal your future in the Sales Diva crystal ball! And it is in the form of a secret "fortune cookie" that has made me:

· a national award winner in selling

· one of the youngest sales managers in the history of Canada's oldest television network

· a business owner with international clients and recognition ( and a nice fat bank account!)

Would you like to be in the same boat as your Diva? (And by the way, I can paddle and not even break a nail!) The Secret That Won't Break Your Bank, Back or Manicure

The secret is simple but I bet you aren't creating it.

Momentum.

I can hear your gasp of shock and horror. Yes.

In order for your business and sales to move forward you actually have to work ON it and not just IN it - every day. Yup. Everyday. It's that "just add water and stir" action you may be waiting for!

The Hula Hoop Sales Effect

It doesn't matter if you've had a flat tire, a bad day, a great day, attended a fabulous 5-day business conference, gained 2 pounds, have a 20th high school anniversary coming up, your computer has crashed, or you've just attracted the biggest client of your life.

If you SKIP a week/month(s) of creating MOMENTUM the wheel doesn't just slowly stop - it pretty much topples over. Imagine a hula hoop that you keep rolling.

If you ignore it - it ends up down by your knees pretty damn fast!

Here's How You Can Tell If You're On The Right Track

Are you wondering if you are doing the right sales strategies? Or if you are even doing ANY sales strategies? Check:

1. Your client activity list.

2. Your revenues.

3. Your goals and how close you are to meeting or exceeding them.

4. How much time you devote to your business every day vs complaining about it.

5. Your list of THRILLED clients who refer you happily, frequently and quickly.

6. How often you wake up at 3 am panicking about money.

If you get gold stars after answering those questions - then YAHOOOOO for you girl! If your stomach just went into a knot then you know you AREN'T creating momentum. It's Time To Strap On The Stilettos and Get A Move On!

So what do you do to create momentum faster than a Diva can apply nail polish?

Commit 30 minutes per day to the MOST IMPORTANT activity you need to do in SALES - which is FOLLOW-UP! What is the point of networking and attracting business if you don't follow-up and through with your client base?? Before you know it - you lose top of mind awareness and you're back to spinning your wheels and eating rubber chicken at network functions.

I don't care how you do it - with the phone, e-mail, by mail, pony express or pigeon carrier - just do it! And do it EVERYDAY.

It's the first step in momentum that leads to massive increases in money for YOU (which by the way, allows you to buy many, many, many pairs of shoes!)

So quit waiting for the Secret Fortune Cookie to fall onto your computer keyboard and instead DO SOMETHING. NOW. Your sparkling, successful future depends on it.

by Kim Duke

Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest Sales Mistakes Women Make” at http://www.salesdivas.com

Article Source: http://EzineArticles.com/?expert=Kim_Duke

20 Super Hot Ways To Make More Money From Your Customers

I received this article in my email and it's pure marketing magic. Cody Moya shows us some basic addons, bundling, and upsells, just good business promotion strategies for creating more value to your customers, and increasing business revenues. Here it is:

20 Super Hot Ways To Make More Money From Your Customers

1. Insert a brochure for another product in the first product package your customer buys from you.

2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.

3. Give your customers a free subscription to your e-zine and include back end products in each issue.

4. Charge people extra money to get the reproduction rights.

5. Send your customers greeting cards at holidays with your back end product offer included.

6. Offer your customers a discount if they buy more than one of the same product.

7. Include a back end product offer on your online "thank you" page.

8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.

9. Send your customer a free surprise gift with your back end product offer included.

10. Give your customers a discount if they buy over a certain number of any products.

11. Publish a back end product offer inside any of the information products you sell.

12. Group your products together in package deals to make more profit form each sale.

13. Include a back end product offer inside your "customer's only" online club.

14. Join someone else's affiliate program and use it as an upsell or back end product.

15. Follow-up with your customers to see if they're happy and offer them another product.

16. Offer people a free sample of your product and tell them they will get a discount if they order now.

17. Send your customers a "thank you" e-mail with a back end offer attached.

18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.

19. Allow your customers the option of signing up to your "future product offers list".

20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.

Here For Your Success

Cody Moya, Copyright 2006

ABOUT THE AUTHOR:
Cody Moya writes about Business and Marketing in his Free Internet Marketing Courses. You can sign up for his Free Internet Marketing Courses and get additional information at his website: http://FreeInternetMarketingCourses.com